Begin with a supported event
Start when a contact enters a segment, joins or leaves a list, opens, clicks, does not open after a delay, or reaches a recurring date.
Automations
Build the next step without the busywork.
Turn a customer moment into a thoughtful sequence. Arrange triggers, waits, messages, conditions and audience actions on a visual canvas.
New subscriberSend welcome
Opened?YesNo
How it works
A flow you can read at a glance.
Every step has a clear purpose and every branch stays visible. Start from a proven pattern, build from scratch or ask Theta AI to draft the structure.
Wait for the right moment
Add time delays between steps so a welcome, reminder or follow-up arrives with the right pacing.
Branch on behavior
Split the journey based on an open, a field value, a tag or a goal, then give each path a relevant next step.
Change the audience
Add, remove or move contacts between lists and update customer fields directly from the flow.
Catch incomplete steps
Validation points out missing templates, senders and settings before an automation can go live.
Draft with Theta AI
Describe the journey, inspect the proposed plan and convert it into editable nodes on the same canvas.
Entry points
Start from an event the system records.
The trigger catalogue is deliberately finite. Each available trigger maps to a contact, engagement or timing event supported by the automation engine.
Enters a segment
Begin when a contact newly matches a saved segment. The segment owns the complex audience logic.
Joins or leaves a list
Scope the trigger to one or more lists so the entry condition is unambiguous.
Opens an email
React to a tracked open, with the usual limitations of open tracking in modern mail clients.
Clicks a link
Start from any tracked click or require a destination URL containing a specific value.
Does not open
Check daily whether the chosen number of days has passed without a recorded open.
Date or anniversary
Run when the month and day match a birthday or signup anniversary. The check recurs each year.
Flow controls
Every node has one understandable responsibility.
The canvas uses four node types: trigger, action, wait and condition. Validation catches missing configuration before the flow is activated.
Send an email
Choose the template and sender for the step. A drafted subject does not make an incomplete email step ready to activate.
Wait for a duration
Pause for a number of minutes, hours, days or weeks before continuing.
Wait until a time
Hold the contact until a configured time condition is reached instead of guessing with a fixed delay.
Branch on behavior
Split into yes and no paths for an open, click, list membership or supported field comparison.
Update the audience
Add to a list, remove from a list or update the supported name, phone and status fields.
End explicitly
Use an end node when a branch should stop rather than continuing into another action.
Planning and review
A draft remains a draft until the operational details are complete.
Starter flows and Theta AI reduce the setup work. They do not choose a sender, silently activate the automation or bypass validation.
Welcome series
A starter structure sends a welcome message, waits two days and follows with helpful content.
Re-engagement
Start when somebody enters an inactive segment, then space the follow-up rather than sending both messages together.
Birthday
Use a recurring date audience to send a single celebration message.
Click follow-up
Wait after a tracked click before sending a relevant offer or explanation.
Theta AI plan
Describe the intended journey and convert the proposed steps into editable nodes on the canvas.
Where enabledActivation checklist
Resolve missing templates, senders and required trigger settings before the automation can go live.
Practical starting points
Begin with a job, not an empty canvas.
The page lists only triggers, actions and conditions offered by the current builder. SMS and team notifications are not presented as available automation actions. Theta AI planning is described as available where enabled.
Welcome sequence
Introduce the brand without sending every message on the day somebody joins.
- Trigger when a contact joins the chosen list
- Send the welcome template
- Wait two days
- Send the getting-started template
Interest follow-up
Respond to a meaningful click while keeping the next message relevant.
- Trigger on a link containing the chosen destination
- Wait one day
- Send the related follow-up
- End the automation
Re-engagement branch
Treat a return to engagement differently from continued inactivity.
- Trigger from an inactive segment
- Send the first message
- Wait five days
- Branch on open and handle each path separately
See automations in your own workspace.
Bring your audience and your brand. Sendnord gives you the tools to turn both into a campaign.
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