Mix behavior and profile data
Segment on opens, clicks, signup date, status, list membership, location and custom fields.
Segmentation
Find the right audience without the busywork.
Turn customer activity into an audience you can understand. Combine exact conditions, preview who matches and let the segment update as behavior changes.
Contacts who
clicked in the last 30 daysANDare not in the Customers list4,281 contactsHow it works
Specific enough for the campaign in your head.
Build simple groups in a few clicks or nest conditions for a precise audience. Counts update before you save, so there are no surprises at send time.
Use AND and OR groups
Combine rules and nested groups to express the exact audience without exporting a spreadsheet.
See the people behind the count
Preview matching contacts, inspect the result and understand why each person belongs before using it.
Keep it current
Dynamic segments update as customers open, buy, join a list or change a field. Build the rule once.
Start in plain language
Describe the audience to Theta AI, review the proposed conditions and only save when they match your intent.
Use it across the platform
Choose the same segment in campaigns and automations, with no duplicate list to maintain.
Available criteria
Build from information the platform can actually verify.
The rule picker is organized around contact data, engagement, message activity, location and list membership. Purchase rules are not presented until purchase data is supported by the segment engine.
Contact profile
Match email, name, phone, subscription status, subscribed date, birthday, company, job title and imported custom fields.
Email opens
Target any email, a campaign or an automation by recent activity, a date boundary, ever opened or never opened.
Link clicks
Match when a click happened or inspect the destination itself with exact, contains and excludes rules.
Counts and device
Compare total unique opens or clicks and distinguish device behavior recorded from tracked clicks.
Location
Use a profile country or city, or separately use country inferred from click activity. The interface keeps those sources distinct.
List membership
Include or exclude people based on whether they belong to another list.
Engagement traits
Use engagement score, preferred device and best send hour when computed engagement traits are enabled.
Add-on dataRule logic
Express the audience without hiding the reasoning.
A segment is a visible set of rules. The builder keeps field, operator and value separate so another person can understand why somebody matches.
AND within a group
Require every rule in the group, such as active status and a click in the last 30 days.
OR when either path is valid
Use OR for alternatives, such as a recent campaign open or a recent automation open.
Nested groups
Combine groups to represent a more precise audience without creating intermediate lists.
Time-aware operators
Use in the last, not in the last, before and after instead of manually updating calendar dates.
Presence checks
Ask whether information exists, does not exist, happened ever or never happened.
Member inspection
After saving, search and page through the contacts currently matching the rules.
Sync and safeguards
Separate audience definition from contact changes.
By default, the segment describes who matches. Optional sync actions can change contact state, so those controls are explicit and destructive actions cannot run unattended.
Count only
Refresh membership without changing a contact, list or subscription state.
Controlled status actions
Optionally block, unblock or unsubscribe matching contacts when that is the intended operational workflow.
Consent protection
Unblock and subscribe actions do not revive contacts who unsubscribed themselves or bounced. They must opt in again.
Scheduled sync
Non-destructive actions can run once a day at a selected local time, stored consistently as UTC.
Manual destructive actions
Removing contacts from lists or deleting contacts requires confirmation and cannot be scheduled.
Plain-language draft
The Theta AI segment assistant can translate supported audience language into visible rules for review.
AI add-onPractical starting points
Begin with a job, not an empty canvas.
Purchase amount, purchase count and last-purchase rules are not claimed here because the current segment engine does not expose them. Engagement traits and the conversational assistant depend on the relevant add-on being enabled.
Recent clickers
Follow up with people who showed stronger intent than an open alone.
- Choose Link clicked
- Set in the last 14 days
- Optionally limit the destination URL
- Exclude a customer list if needed
Quiet subscribers
Create a reviewable audience before deciding on a re-engagement campaign.
- Require active subscription status
- Set Email opened to not in the last 60 days
- Inspect the matching members
- Use the saved segment in an automation
Upcoming birthdays
Maintain a recurring audience without changing the date each year.
- Choose Birthday
- Set in the next number of days
- Limit to the appropriate source lists
- Use the segment as an automation entry
See segmentation in your own workspace.
Bring your audience and your brand. Sendnord gives you the tools to turn both into a campaign.
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