Privacy Policy

Sendnord is a customer data platform (CDP). For the customer data you send us — personal data about your own end users — we act as a data processor, handling it only on your instructions and under our Data Processing Agreement (DPA). For your account and for this website, we act as a data controller.

Account and website data (we control): your name, work email, phone, company, billing details, and how you use the product, including logs, device and usage data, and cookies.

Customer Data (you control, we process): the events, attributes, and identifiers — such as email addresses, customer IDs, device IDs, and cookies — that you and your connected sources send us about your end users so that we can build unified profiles for you.

To run the platform on your behalf: we ingest your data, resolve identities into unified profiles, compute traits, segments, and AI scores, and sync them to the destinations you connect.

For account data: to operate, secure, support, and improve the service, and to contact you about your account.

To unify profiles we match identifiers using deterministic and probabilistic methods, and we compute predictive scores such as lifetime value, churn risk, and purchase propensity. This processing runs on Customer Data on your behalf and under your configuration. You remain responsible for the lawful basis and for any consent required from your end users.

We do not sell personal data. We rely on vetted infrastructure providers and sub-processors, such as cloud hosting, to deliver the service, each bound by contract. Customer Data is sent only to the destinations and integrations that you choose to connect.

Where data is processed outside your region, we rely on appropriate safeguards such as the EU Standard Contractual Clauses.

We retain Customer Data for as long as you instruct or as your plan and DPA specify, and we delete or return it on request or after termination. Account data is kept while your account is active and for a limited period afterwards.

We use encryption in transit and at rest, access controls, and audit logging, aligned with SOC 2 and GDPR. No system can be perfectly secure, but we work continuously to protect your data.

For account data, you can access, correct, or delete your information by contacting us. If you are an end user of one of our customers, please contact that company, which is the controller of your data; we help our customers respond to such requests.

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For privacy questions or requests, email privacy@reachely.com, or use our contact form.